AdsVantage develops analytics software for providing insight on television viewing behavior. AdsVantage technology provides essential data for enabling addressable and targeted advertising. AdsVantage solutions offer operators, broadcasters, agencies and advertisers to gain insight that translates to optimization of airtime for both content and advertising.
 
AdsVantage reporting and campaign management input tools are based on analysis of STB click data combined with data mining information, to identify the demographic and behavioral attributes of viewers. Rather than household-level data, AdsVanage provides breakdown by category of individual.

Ads-Vantage is based on revolutionary technology and algorithms running on a completely non-intrusive system. The AdsVantage solution can be used for cable, IPTV and satellite television providers, and requires no changes to existing equipment.